The 3D industry is fragmented. Blender users don’t talk to Cinema 4D users, and VFX users
barely know Archviz users even exist. Yet as an artist, you’re expected to know which tool
is right for which job.
So last month I created a survey that aimed to answer the age old question:
Which software is best for what user?
Survey Sample
There were
6,251 respondents
, which came from the following sources:
X
- 150,000 followers. Due to my channel, they skew towards Hobbyist generalists.
LinkedIn
- Posted to 20,000 followers. They skew mostly professional, and a wide mix of industries.
This Week in 3D Newsletter
- Posted to 284,000 followers. A mix of software, with professional and hobbyist users.
Poliigon
- 820,000 artists, who skew primarily towards archviz.
Demographics
Software Usage
Recency of Adoption
Professional Usage
Industry Usage
The following two charts are worth remembering for the rest of the subsequent graphs, as
each software prioritizes use in a different industry. So a user from a non-prioritied
industry (eg. VFX in Unity) will likely rank the software more negatively.
Media and Entertainment
Technical Visualization
Capabilities
Whether a software is meeting your needs depends heavily on industry alignment. For example,
a VFX artist will have very few of their needs being met in 3ds Max, as it’s not designed
for it. So any broad userbase is harder to satisfy than a narrow one. For this reason, it’s
an amazing achievement that Blender users needs are so well met despite having the widest
usage by far.
It’s encouraging that despite all the grumblings on forums, every userbase on average feel
their needs are being met at least “Somewhat well”.
Surprisingly, filtering to only Professional users yield almost no difference. Which
challenges the idea that professionals reach the limits of software more than hobbyists.
Feature Strengths and Weaknesses
Two questions were asked back to back: Which of these features are the software’s strength,
and which are it’s weaknesses?
These charts do not reveal which software has the best feature, only which features it’s
users like or dislike.
Blender
3ds Max
Cinema 4D
Houdini
Maya
Unity
Unreal Engine
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User Experience
Now we’ll explore the role that user interface, ease of learning, performance and stability
play in satisfaction.
Usability
Ease of Learning
Stability
Performance
Cost
Development
Speed of Development
Confidence in Developers
Recommended Usage
To help answer the most important question, users were asked which industry is the software
best suited for. Animation, Advertising, Games, VFX, Architectural Visualization, Industrial
Design, 3D printing, Scientific/Medical, Education.
Unlike the previous industry charts, this reveals which industry users of all industries
would recommend to others.
Importantly though, these graphs reveal consensus not superiority. Features that are
suitable to one niche are likely to have a higher percentage of consensus than a software
with a more scattered userbase. So while the responses relate to the software’s features,
it’s also a reflection of the software’s marketing, community reputation, and nicheness.
Media and Entertainment
Technical Visualization
Overall Satisfaction
One of the most important benchmarks in understanding the loyalty and growth of a product is
the gold standard Net Promoter Score or
NPS
. The score is calculated by asking the question “
On a scale of 0 to 10, how likely would you be to recommend this product to a friend or
colleague?
”
Responses are then categorized as either promoters (9-10) or detractors (0-6). Passives
(7-8) is ignored. The final score is calculated as
NPS = % Promoters − % Detractors
.
It produced a rather shocking divide…
The difference between positive and negative scores are stark. It appears there are two
camps: Software that users enjoy (Blender, Houdini and UE), and software that users are
disappointed in (Unity, Cinema 4D, Maya and 3ds Max).
Most concerning is that a negative score signifies that users are likely to active persuade
a friend
away
from the software. So unless the score improves (or market size grows despite this) it’s
userbase can nosedive quickly.
Blender was the clear winner here, but it’s also the only software that is 100% free. And
free is a very forgiving price point. Making it all the more impressive that Houdini users
love it so much, because it’s not cheap or easy to use. Unreal Engine is the most loved game
engine by a long shot, driven in part by groundbreaking developments like Lumen and Nanite,
which were largely possible due to the success of Fortnite.
The followup question asked users what the software could do to obtain a higher score. The
top three responses in order of frequency were:
Blender
: Improve the user interface, increase stability and improve simulation tools.
Houdini
: Improve the user interface, modelling tools and increase education availability.
Unreal Engine
: Improve the user interface, increase stability and improve the modelling tools.
Unity
: Improve the user interface, increase stability and improve pricing.
Cinema 4D
: Improve the pricing, stability, and user interface.
Maya
: Lower the cost, improve the user interface and increase stability.
3ds Max
: Improve the user interface, lower the costs and improve the speed of development.
One takeaway from this is that almost
every
software would make it’s users happier by focusing on improving the user experience.
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